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Tasting Collateral Capturing the Essence of Ink Grade Estate

Tasting Collateral Capturing the Essence of Ink Grade Estate

Perched on the edge of Howell Mountain, the Ink Grade Estate Vineyard offers a breathtaking view rarely seen by most in the Napa Valley. Surrounded by dense pine and sequoia stands, the vineyard is embraced by rugged terrain, vibrant foliage, and a plethora of wildlife.

The team sought to bring their deep appreciation for the location to life in their downtown St. Helena tasting room. They accomplished this by incorporating natural materials sourced from the property and creating an unprecedented tasting experience, SENSES by Ink Grade.

Senses by Ink Grade stands as the world’s inaugural immersive wine tasting encounter, seamlessly blending art, nature, and cinematic storytelling to showcase their exclusive collection of single-estate wines. The Senses room utilizes state-of-the-art projection, akin to the renowned Van Gogh exhibit, to guide guests through the vineyard, harvest, and winemaking process. Accompanied by knowledgeable wine educators, visitors can savor releases while embarking on a journey through one of Napa’s most esteemed AVAs, Howell Mountain.

Assigned with the task of capturing the essence of Ink Grade’s remarkable guest experience through tasting collateral, Edition designed an exquisite die-embossed folder. The folder, sealed with a handmade wax seal, mirrors the undulating hills surrounding the estate. Inside, meticulously crafted elements include a foil-stamped map of the property, a wine menu featuring an embossed representation of a eucalyptus sprig from the estate, and membership cards. Each piece reflects careful attention to detail.

CREDIT

  • Agency/Creative: Edition
  • Article Title: Tasting Collateral Capturing the Essence of Ink Grade Estate
  • Organisation/Entity: Agency
  • Project Type: Packaging
  • Project Status: Published
  • Agency/Creative Country: United States
  • Agency/Creative City: San Francisco
  • Market Region: North America
  • Project Deliverables: Art Direction, Design, Label Design, Packaging Design, Product Design
  • Format: Bag, Bottle, Box
  • Industry: Food/Beverage
  • Keywords: Luxury Napa wine tasting collateral

  • Credits:
    Studio: Edition
    Photographer: Taylor Hotter

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