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Taste the natural flavours of Africa

Taste the natural flavours of Africa

The Marula and Baobab trees both produce fruit that has a very distinct African flavour. These flavours were used to create a premium, naturally infused gin with the Spirit of Africa. The label and neck design needed to educate and inform the consumer on the where and how these flavours were located, extracted and how to best enjoy them. The design needed to highlight the premium quality of the gin and at the same time reflect the African feel and design of the area.

CREDIT

  • Design Agency: Suckerpunch
  • Organisation/Project Type: Freelance, Non Published Concept Design
  • Article Title: Taste the natural flavours of Africa
  • Brand / Project Name: A Naturally Infused Spirit of Africa Gin
  • External Design Credits: Giles Lord, Senior Designer
  • Strategic Deliverables: Brand World
  • Design Deliverables: Packaging Design
  • Location: South Africa
  • Market Country: South Africa
  • Market Region: Africa
  • Product Category: Spirits
  • Consumer Packaging Format: Bottle
  • Consumer Substrate / Material: Glass Bottle

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