A golden thread of intrigue runs through the intricate lattice of the Saudi Arabian culinary sphere. That thread has been woven into an impressive tapestry that encapsulates a vibrant, authentic, and luxurious essence. This, ladies and gentlemen, is the allure of Nomas, the newest dining revelation that Saudi Arabia has to offer.
In the shimmering heart of Saudi Arabia, Nomas blossoms with an unrivaled charm. Its brand values are a refreshing blend of sophistication, authenticity, approachability, generosity, and staying up-to-date, akin to its namesake, which in Arabic signifies “pleasure” or “delight.” Like an enchanting oasis in the sprawling desert, it promises a fusion of oriental flavors with the authentic culinary legacy of Arabia, served in a contemporary, relaxed setting.
The quintessence of Nomas is the artful blending of tradition with a fresh, modern twist. Designed to appeal to friends, families, and co-workers alike, the dining experience transcends the mundane to enter the realm of extraordinary. It captures the glamourous femininity of upper-class Arabia while also radiating the warmth of a hospitable, welcoming ambience.
The elegant visual identity is brought to life through a logo that reflects the brand’s soul – mature, warm colors brought together in an Arabic ornamental style, incorporating elements of poetry and fonts that are traditional yet strikingly modern. This neat look achieves a harmony of sophistication and simplicity, capturing the spirit in an immediately recognizable symbol.
When one steps into Nomas, they are enveloped in an atmosphere that whispers of grand Arabian tales, of welcoming hospitality and a lineage rich in culinary tradition. Yet, the tone is far from intimidating. The formal and respectful voice invites you to relax, enjoy, and be a part of the conversation, the legacy.
Whether it’s a family gathering, a friendly get-together, or a professional meet-up, Nomas promises to serve you more than just a meal – it promises an unforgettable experience that stays with you long after the last morsel has been savored. Because dining is more than just eating – it’s about experiencing the legacy, the authenticity, the vibrance, the luxury, and the warmth of Arabian hospitality. It’s about tasting the delightful fusion of tradition and innovation.
CREDIT
- Agency/Creative: Dear Brand
- Article Title: Taste the Future: Unveiling Nomas – A Delightful Synthesis of Tradition and Modernity
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Jordan
- Agency/Creative City: Amman
- Market Region: Middle East
- Project Deliverables: Brand Creation, Brand Design, Brand Experience, Brand Guidelines, Brand Identity, Brand Mark, Brand Naming, Brand Strategy, Brand Tone of Voice, Illustration, Packaging Design
- Industry: Food/Beverage
- Keywords: dining, restaurants, Food and Beverage
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Credits:
Creative Director: Abdul-Rhman Abdul-Hadi