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Taste of Chinese Art

Taste of Chinese Art

Taste of Chinese Art

Kenya coffee has a soft, fruity aroma and a thick, sweet aroma.
Rich tropical fruits sweet and sour, but with a round taste, Such as blue and white porcelain as plain and beautiful, moist and calm.

With Chinese ink illustration performance, rendering Oriental soul for coffee, Between the blue and white glaze, in the taste bud blooming sweet charm, revealing the cultural deposits and profound flavor, It’s like sipping a blue-and-white ink painting.

CREDIT

  • Design Agency: Lung-Hao Chiang
  • Organisation/Project Type: In-house, Non Published Concept Design
  • Article Title: Taste of Chinese Art
  • Brand / Project Name: Taste of Chinese Art | Coffee Visual Identity Design
  • Strategic Deliverables: Research / Insight, Brand Naming, Brand World, Brand Strategy, Tone of Voice, Product Naming
  • Design Deliverables: Packaging Design, Illustration, Photography, Brand Identity, Identity System, Branding, Brand Creation, Graphic Design, Brand Advertising, Brand Experience, Retail Brand Design
  • Location: Taiwan
  • Market Country: Taiwan
  • Market Region: Asia
  • Product Category: Beverages
  • Consumer Packaging Format: Bag, Box, Flow-Pack, Tag
  • Consumer Substrate / Material: Ceramic, Plastic, Pulp Carton, Pulp Fibre

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