Yaka, the Taste of Afrika: Sourcing exclusively through a partnership with Ghanaian farmers, this range of locally produced spicy pastes and spreads was in need of a brand and new packaging identity. Yaka, meaning simply an exclamation of African energy, was a brand born right out of its authentic roots, guiding consumers on a journey through exotic delicacies and tastes. To carry this brand, we created the Yaka mother figure, whose expertise sources the recipes and whose beauty personifies the rich tastes of Africa. Dressed in traditional fashion she brings the colour and diversity across the range and puts a wink and an infectious smile on everything she touches. A true feast for the taste buds and a true translation of African flavours.
About: We are a dynamic and innovative food brand distributed across Africa and Europe. We are working with all the natural goodness coming out of the African soil.
Working together for Africa: Yaka is a Ghanaian based food brand and social business with a mission to create demand for under-utilised African crops, with a focus on developing new value chains that can connect small producers into the global economy.
We make delicious and nutritious food powered by African ingredients. For example our Moringa blossom Honey, Thick and smooth mono-floral honey from beehives located in our organic certified moringa farm in the Central Region. Gently filtered and not heated. And next to this we have hot chili paste green and red, but also four different jams in a combination of two ingredients Hibiscus Vanilla, Lemon Mint, Mango Orange and Mango Passion Baobab. Our products are all 100% natural, artisanal, sustainable and help create sustainable incomes for rural households
We do this by sourcing our ingredients from small-scale producers in Africa, creating life-changing income streams. More than 70% of Africa’s population live in rural areas. The majority depend on farming to create income to support themselves and their families.
Unlike other companies we are based in Africa. So, discover all the goodness of the African soil. Cheers on that 😉
- Agency/Creative: Quatre Mains
- Article Title: Taste of Afrika Branding and Packaging Design by Quatre Mains for Yaka
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Belgium
- Market Region: Africa
- Project Deliverables: Brand Architecture, Brand Creation, Brand Guidelines, Brand Identity, Brand Naming, Brand Strategy, Brand World, Branding, Identity System, Illustration, Packaging Design, Photography, Product Architecture, Product Naming, Research, Tone of Voice
- Format: Jar
- Substrate: Glass