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Tasleya Coated Sunflower Seeds Branding and Packaging Design

Tasleya Coated Sunflower Seeds Branding and Packaging Design

Tasleya is a unique and exciting brand of coated sunflower seeds, offering a fun, flavorful twist on a classic snack. Designed for snack lovers who crave variety, Tasleya brings a range of bold and mouthwatering flavors such as Pizza, Cheese, Salt and Vinegar, and Ketchup. Each flavor is carefully crafted to provide a satisfying crunch with a burst of taste, making it the perfect companion for both casual snacking and social gatherings.
The packaging for Tasleya stands out through its playful and engaging design, which brings a sense of fun and joy to the consumer. Central to the design concept is the use of cartoon-like doodles, with each flavor represented by a different character, creating a visual connection between the snack and its taste profile. The doodles add a lighthearted, approachable feel to the brand, instantly grabbing attention on the shelf and making it appealing to both young and adult consumers. The combination of vibrant colors and expressive illustrations reflects the energy and creativity behind the brand, encouraging an emotional connection with consumers.

The sun, a recurring motif on the packaging, reflects the origins of the sunflower seeds while adding a warm, positive vibe to the brand. It reinforces Tasleya’s identity as a fun, natural snack rooted in quality. The doodle characters, often in action or animated poses, are intended to create an interactive experience for consumers, making each flavor’s packaging feel like part of a collectible series.

In conclusion, Tasleya’s packaging design is a perfect blend of fun, functionality, and flavor. The use of dynamic illustrations, bold colors, and engaging characters ensures that the product stands out on the shelf, capturing the attention of a wide audience.

CREDIT

  • Agency/Creative: Dot Advertising & Marketing Agency
  • Article Title: Tasleya Coated Sunflower Seeds Branding and Packaging Design
  • Organisation/Entity: Agency
  • Project Type: Packaging
  • Project Status: Published
  • Agency/Creative Country: United Arab Emirates
  • Agency/Creative City: Dubai
  • Market Region: Middle East, Global
  • Project Deliverables: Label Design, Logo Design, Packaging Design
  • Format: Bag
  • Industry: Food/Beverage
  • Keywords: Packaging, Logo, Food, FMCG

  • Credits:
    Art Director: Nara Jabri
    Operation Manager: Louisa Khartabeel
    Account Director: Omar Yenam

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