Client: Tarkos company. Target: Packaging a line of classic European beer varieties. Tarkos initially formulated a request for a traditional low-key European design. Each variety has its own original name, which corresponds to the mood of the drink. All we had to do was to capture this mood in the engraving images. The engravings of Paul Greender perfectly fit into our two-colour label, and the dominant color in each label creates a differentiation within the line. The original shape of the bottle efficiently separates this product both among the сraft beer and presented in line with traditional mass product.
CREDIT
- Agency/Creative: Unblvbl Branding Agency
- Article Title: Tarkos Beer Label Packaging Design
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Russia
- Market Region: Europe
- Project Deliverables: Graphic Design, Illustration, Packaging Design, Tone of Voice
- Format: Bottle
- Substrate: Glass Bottle
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
