Tarantula Hill Brewing Co. Distribution Truck

Tarantula Hill Brewing Co. Distribution Truck

We bring Collaboration to the table. Studio Ethur Ethur is a multidisciplinary brand design studio focusing on the intersection of art & commerce. We are a small team that works with you, because building a brand story can be tricky. Adventurers & facilitators, we assist your team through the journey of conception to final products. Located on the Central Coast of California in historic downtown San Luis Obispo.

We stand behind our methods, our process, & solutions.

Studio Ethur Ethur began developing this brand one year before the doors opened, building packaging, apparel, digital, & all print collateral to have a go-to-market brand package. Identity marks, brand voice, and digital strategy were all built to create an authentic, true to the source ethos that the community of Thousand Oaks could enjoy for years to come.

Thousand Oaks had been missing out on the craft brewery explosion, until Tarantula Hill Brewing Co. arrived in 2018. A 22,000 sq. ft. facility brought the people of Thousand Oaks a complete in-house craft brewery. Fast forward to 2022, Stone Distribution picked up the brand for their entire portfolio of Southern California accounts to widen the footprint of the Tarantula Hill Brewing Co. product line.

Studio Ethur Ethur was approached by Tarantula Hill Brewing to concept & execute a one-of-a-kind distribution truck that would turn heads at every intersection. Staying true to the brand, but creating a visually striking vehicle was imperative to the success of the project.

CREDIT

  • Agency/Creative: Studio Ethur Ethur
  • Article Title: Tarantula Hill Brewing Co. Distribution Truck
  • Organisation/Entity: Agency
  • Project Type: Graphic
  • Project Status: Published
  • Agency/Creative Country: United States
  • Agency/Creative City: San Luis Obispo
  • Market Region: North America
  • Project Deliverables: Brand Design, Branding, Graphic Design
  • Industry: Food/Beverage
  • Keywords: Brewery, Beer, Restaurant Branding, Vehicle Branding, Beer Packaging, Label Design

  • Credits:
    Photographer: Christian Ramirez

FEEDBACK

Relevance: Solution/idea in relation to brand, product or service
Excellent
Vote
2
Good
Vote
2
Bad
Vote
0
Implementation: Attention, detailing and finishing of final solution
Excellent
Vote
2
Good
Vote
2
Bad
Vote
0
Presentation: Text, visualisation and quality of the presentation
Excellent
Vote
2
Good
Vote
2
Bad
Vote
0
 soaptoday
movies123