‘‘Smell is a word, perfume is literature.’’
Tapputi is a perfume brand, that create perfumes and essential oils.
Deep-rooted in perfume heritage, Tapputi Perfumes are developed according to a strict formulation charter to combine luxury, freshness and durability.
Naming: Tapputi is considered to be the world’s first recorded chemist, a perfume-maker mentioned in a cuneiform tablet dated around 1200 BC in Babylonian Mesopotamia. She used flowers, oil, and calamus along with cyperus, myrrh, and balsam. She added water or other solvents then distilled and filtered several times.
Logo Concept: We tried to merge between the fragrance pyramid and the fragrance wheel, and this two regulation are important to build and create a perfume.
The fragrance pyramid is the composition of a fragrance. The composition is composed of fragrance notes, or ingredients, that create the scent. The three notes are top notes, mid (or heart) notes and base (or dry-down) notes. Now that you have a basic overview of what the fragrance pyramid is, let’s get into the details.
The fragrance wheel is a circular diagram showing the inferred relationships among olfactory groups based upon similarities and differences in their odour. The groups bordering one another are implied to share common olfactory characteristics. Fragrance wheel is frequently used as a classification tool in oenology and perfumery.
Packaging Design: Our mission was to build a catch eye and unique design for bottles and packaging, We save the rounded corner triangle from the identity of the brand and tdaaaa! …We got this unique results.
- Agency/Creative: Amine Mehada
- Article Title: Tapputi® Perfumes Packaging Design
- Organisation/Entity: Freelance
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Algeria
- Agency/Creative City: Setif
- Market Region: Africa, Europe, Middle East
- Project Deliverables: Art Direction, Branding, Packaging Design
- Format: Bottle, Box
- Substrate: Glass Bottle, Pulp Board, Pulp Paper
- Industry: Health Care
- Keywords: Perfume, Fragrance, Branding, Packaging
Art Director & Design: Amine Mehada