Jam – but make it Savage. For this brand, the goal was not simply to design a jam label, but to cook up an identity for a flavour experience that refuses to be your “grandma’s basic breakfast spread.” The result is Jarred, a bold, unapologetic brand absolutely dripping with attitude.

This identity was not made to sit politely on a shelf. It was built to smack the consumer in the face with flavour before the lid is even twisted open. Sticky spoons, messy jars, and finger-scooping because someone “just wanted a taste” are not considered flaws in this world. Jarred embraces all of it.

Every illustration carries the same chaotic, delicious energy as the moment when jam hits hot toast and melts into pure fruity madness. There are no soft strawberries or polite peaches—just straight-up flavour with fire. Jarred doesn’t whisper “sweet”; it shouts, growls, and slaps personality onto every slice of bread like it’s a canvas for chaos.

This approach reflects the belief that breakfast shouldn’t be boring and spreads shouldn’t be subtle. Every toast deserves better. The branding process focused on creating a visual world that feels loud, punchy, and alive, built with illustrations that have swagger, colours that fight back, and packaging that demands attention even from across the aisle.

For those tired of cute, delicate jams, Jarred exists to disrupt that genre—beautifully. It brings bold flavours, bigger attitude, and branding that bites back. From sticky spoons to savage spreads, this brand doesn’t whisper “sweet”; it shouts flavour with fire because every toast deserves better.