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Tanalink Tropical Plantations Brand Identity

Tanalink Tropical Plantations Brand Identity

Tanalink is is a malaysian company that is transforming the tropical plantation industry into one that is good for people, plantations, and our planet.

They provide software + hardware to oil palm plantations and other tropical plantations so they can track what is happening in the fields on the plantation, as they typically do not have network coverage and cannot track these things. We aggregate all of this information and display it to them on easily accessible dashboards, which provide them relevant information that allows them to make informed decisions that improve operations, reduce crop loss in the field, become more environmentally responsible, and increase yield.

Seeks to rethink its visual identity and to be the leading platform for tropical plantations to improve operations, increase yield, and decrease their carbon footprint.

The visual universe was created to have a strong and unmistakable personality, which, together with a modern and professional look, carries a rich and coherent concept.
The main font of the brand seeks Geometric shapes, but with personality and that refers to the brand area. large and wide letters with geometric shapes, which brings a lot of strength and security to the look.

The lower part symbolizes the connection and technology of the plantations, with a palm tree made with minimalist shapes being at the center of this connection, the symbol inside this “box” also gives the idea of something connected and safe, giving a more solid appearance of security that it can be very good for a big company that works for other big clients.
The symbol is composed of geometric shapes and using the Golden Ratio grid to create safe shapes that convey a good aesthetic feeling.

CREDIT

  • Agency/Creative: Nícolas Kosienczuk Design
  • Article Title: Tanalink Tropical Plantations Brand Identity
  • Organisation/Entity: Freelance
  • Project Type: Identity
  • Project Status: Published
  • Agency/Creative Country: Brazil
  • Agency/Creative City: Londrina
  • Market Region: Global
  • Project Deliverables: Brand Creation, Brand Design, Brand Guidelines, Brand Identity
  • Industry: Agriculture
  • Keywords: farm, palm, malaysia, tree, plantation

  • Credits:
    Designer: Nícolas Kosienczuk

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