Brand experience agency Glow London find the truths that fuel brands. These truths inform brand identity and the way the internal teams live and breathe the new brand. Essentially the brand glows and radiates the new beliefs and values from the inside out. The challenge was to create an identity that visualised the ‘glow’ in a non-cliched way across a range of media. It had to bring the agency to life with warmth and humanity. As glows can have different states, from spark to radiating to shining we created a series of visual properties that could express different stages of a brand’s journey. Each glow could work as a graphic or as a highlighting device showing where the glow was originating from – mostly from inside people.
CREDIT
- Agency/Creative: Taller Design
- Article Title: Taller Design Evolves Identity for Brand Agency Glow London
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: United Kingdom
- Market Region: Europe
- Project Deliverables: Brand Advertising, Brand Identity, Brand Rejuvenation, Brand World, Branding, Graphic Design, Identity System, Illustration, Tone of Voice
- Industry: Mass Media
- Keywords: brand identity, brand experience, motion graphics, graphic design, patterns.
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
