Carousel Interiors create holistic living spaces with a rhythm of life, that is enhanced by their interior design.

We created a brand concept for Carousel Interiors that brought their approach to interior design to life, giving it space and volume, but also movement and charm. The new interior design consultancy specialises in small bespoke room designs, considering one room at a time and how the components flow together. Care and attention is given to understanding how people use and live in each room, considering the specific elements to enhance and to adapt and optimise. The brand offer is to create appropriate and inspiring room designs that help create a living space with flow and beauty.

The design solution was to literally represent the flow and rotation of the name in the logo and the typography, reflecting the ability of the consultancy to be versatile, and to be able to execute more than one design style. The design assets were also to be used to represent the idea of flow and rotation of the interior design solutions within a room setting and how they would be in sync with each other. This flow is at a slower pace, a living pace, much like an actual carousel. The three dimesnional type was designed to interact with images of the room spaces and to echo the circular nature of the carousel. Light and shade play a big part in helping the typography feel embedded in the room. Gold metallics and muted greens emphasise the premium cues and the type of residences in the target market.