When conversations with Talisva winery began, we were introduced to their vision of being represented as a brand that is proud of it’s local heritage but also a brand that is modern and appeals to urban consumers. There was a rich story behind the founders of the brand which needed to be expressed in an honest and authentic fashion. To top it all off Talisva offered fruit wines, a new emerging category in the wine segment in India.

The challenge that lay ahead was to develop a brand that is responsive to the market and customer needs while staying true to it’s roots and vision. Needless to say the product at hand was unique but our goal was to capture the wine enthusiast’s attention by creating an attractive look and tone for the brand that embodied it’s values and positioned Talisva as a premium offering.

The Scenario : A unique portfolio of fruit based wines that offer a high quality product and brand experience in a market dominated predominantly by grape based products. The challenge was to peak existing wine consumer’s interests and attract new customers towards wine culture. Attention also needed to be called to the unconventional base ingredients which are instrumental in providing the wines their one-of-a-kind flavour.

Through research and study, we also noted down the most prominent features of wine brands that customers respond to positively. We adopted an approach by infusing local elements into the design language and it was a key decision that gave Talisva a unique character. It was the best way to highlight traditional heritage within a contemporary design system.

The design system incorporated a healthy mix of ornate traditional elements married with modern minimalist design sensibilities. Muted colours highlighted with rich tones and golds gives the brand the desired upmarket look. Detailed organic illustrations were created to breathe life into the packaging line and make sure that product is eye catching when in stores.

The end result a wine brand that diversifies the wine market with homegrown premium offerings and promotes agritourism in Karnataka.