Talals Bageri is a small but ambitious family-owned bakery, founded in 2017 by Talal El Fawal in the vibrant city of Göteborg, Sweden. What started as a dream fueled by Talal’s deep passion for baking has gradually grown into a cherished local business where tradition, creativity, and family values come together to create something truly special.

From the earliest days of its founding, Talals Bageri has been dedicated to producing bread of exceptionally high quality, with each recipe carefully crafted and perfected by Talal and his family members, who are directly involved in every stage of the baking process. Their breads are not only made to nourish but also to provide customers with a unique taste experience, shaped by a blend of traditional techniques, authentic flavors, and the family’s own personal touch.

Unlike large-scale commercial bakeries that often focus on mass production, Talals Bageri stands out for its emphasis on detail, authenticity, and freshness, ensuring that every loaf carries the care and dedication that defines the family’s approach to their work. Beyond the bread itself, the bakery represents a story of hard work, resilience, and the desire to create a meaningful place in the community, where customers can connect with the family’s passion and values. The vision of Talals Bageri extends far beyond simply selling bread; the company strives to build a strong identity and to position itself as a bakery that is distinguished by its originality and commitment to excellence. Their long-term goal is to expand and grow in a way that allows them to reach more people, while still staying true to their roots as a family business driven by love, trust, and dedication.

Through this focus, Talals Bageri aims to stand apart from competitors, not only by the quality of their products but also by the genuine story behind every loaf of bread, turning each purchase into more than just food it becomes a symbol of craftsmanship, tradition, and family heritage.

Logo concept:
The logo is consist the name of Talal as a letter mark. We designed the name in a bold italic font to show the feeling of warm and love with curve edges to look more friendly and flexible. we did some adjustment in the letter (T) and 2 letters (L) to create the shape of franska bread. At the end we added The 5 Wheat to represent the all family members.