New coffee capsules from Cafés Oquendo. Take That is a brand made for hotels and restaurants which combines the most select ingredients to achieve a high quality coffee that you can make instantly for your clients in your own business.
This packaging design try to break with coffee design codes and stand out on cafés and it pretend to suggest the perfect moment to make the best coffee and serve it to your best consumers, your special moment in which everything it is OK!. Moreover, we use different colours to each flavor that Oquendo’s Take That range offers to hoteliers. A great way to reduce the moment of decision making, if we take into consideration the rush that waiters work with.
We use a very minimalistic but stunning design that will be very business in the busy universe of a cafeteria.
CREDIT
- Agency/Creative: Mara Rodríguez Design
- Article Title: Take That, the new coffee capsules for Horeca sector
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Spain
- Market Region: Europe
- Project Deliverables: Brand World, Graphic Design, Illustration, Packaging Design, Research
- Format: Wrap
- Substrate: Plastic
