Everyday modern lifestyle is killing us with it’s amount of stress. We are looking for different ways of putting it under control and we try to fight it. Everything is moving so fast and no-one has got the time to stop and smell the roses.
This brand is looking for solution and inspiration in old Japanese zen. It emphasizes rigorous self-restraint, meditation-practice, insight into the nature of mind and helps us relax and live the life more calm and in harmony with nature. Yes, it is a tough mission but as always, we find the way. So, stop right there for a second and take a deep breath before you move on with your life. Taima Natural is 100% natural, full spectrum CBD oil in a mission to help people fight stress of modern lifestyle. The minimal approach with optimistic colour palette sends out calming message and targets mostly female population. The inspiration for the design and overall feeling is found in modern, minimal Japan design (Taima – meaning hemp in Japanese)
The approach: the idea was to find beautiful colour palette and create stunning, minimal design to appeal more to women. The colour coding is pretty simple and in high contrast so the difference between the percentage of CBD is clear to everyone.
The bottle itself is made of frosted glass and it makes the content of the bottle more appealing and fresh, combined with the label it all makes perfect sense.
Parts of the label and box are printed in reflective, silver foil just to give this product a touch of exclusivity.
And don’t forget to stop every once in a while and smell the roses.
- Agency/Creative: Ivan Dilberovic
- Article Title: Taima Natural Branding and Packaging
- Organisation/Entity: Freelance
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Croatia
- Agency/Creative City: Zagreb
- Market Region: Global
- Project Deliverables: Packaging Design
- Format: Bottle, Box
- Substrate: Glass Bottle, Pulp Paper
- Industry: Health Care
- Keywords: cbd taima natural full spectrum clean minimal
Art direction: Ivan Dilberovic
Photography: Marija Gasparovic