Rotem Zohar (student work) – Tailing
“Tailing” is a smart collar brand for pets. The collars have GPS chips and allow the owner to track down the pet at any given time. My goal was to take the “cold and technical” product into a fun, accessible and attractive experience. The love and care for the animals could be seen in the colorful positive images of the project, which consists of a variety of branded items such as collars, packages, the App, posters and other merchandise.