Tailing- Smart Pet Collars

Tailing- Smart Pet Collars

Rotem Zohar (student work) – Tailing

“Tailing” is a smart collar brand for pets. The collars have GPS chips and allow the owner to track down the pet at any given time. My goal was to take the “cold and technical” product into a fun, accessible and attractive experience. The love and care for the animals could be seen in the colorful positive images of the project, which consists of a variety of branded items such as collars, packages, the App, posters and other merchandise.

CREDIT

  • Design Agency: Rotem Zohar (student work)
  • Organisation/Project Type: Student, Non Published Concept Design
  • Article Title: Tailing- Smart Pet Collars
  • Brand / Project Name: Tailing
  • External Design Credits: Tutor: Amit Trainin, Ernesto Bijovsky Photographer: Hod Negev Eliaz
  • Project Type: Consumer Brand Creation
  • Strategic Deliverables: Consumer Research / Insight, Consumer Brand Strategy, Consumer Brand Naming
  • Design Deliverables: Consumer Branding, Consumer Brand Creation, Consumer Brand Identity, Consumer Graphic Packaging Design, Consumer Brand Digital Design, Consumer Brand Advertising
  • Location: Israel
  • Market Country: Multiple Countries
  • Market Region: Global
  • Product Category: Pets & Animals

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