Linerso brand is one of the strongest and most famous food producing brands in Iran, which is famous for its long history in producing quality products with creative packaging. Linerso brand intends to offer new and high quality products with a new plan for more and better sales.
By researching in the Iranian and global markets about the product of peanut butter and biscuit cream with peanuts, we realised that all the products designed about peanut butter are all dark colours or similar colours that all brands They have used, have been used, and we also tried to create a special design to attract the customer at first glance, according to the audience, who are in the age range of 12 to 40 years, so that they can easily make their purchase.
My job as a designer was to create a creative and new design based on the research that has been done on an ordinary and simple container, which in addition to being different from other designs, also has something new to say, as a result. By designing a new character with a unique colour scheme, I was able to create a great design that could be easily sold in various global markets.
Our strategy was to create a peanut character that with any combination in other products we could add another product to it and create a new character. At first, by researching the shape and colour of the peanut, we realised that a character must be created that must have the texture of a peanut in addition to its appearance. To make it more friendly and interesting, we added glasses to it, we used very open clothes to show the character freely, and we used red to create excitement.
This product was welcomed by customers as soon as it was introduced in the market due to its good and attractive character and the use of happy and fancy colors, and the Linerso brand was able to experience good sales.
Biscoff is a product of peanut with biscuit cream. To depict two different combinations, it was decided to use a special peanut character with a biscuit skateboard, of course, with an index form and designed specifically for this brand. Be; Because peanuts and biscuits are both products that are consumed after energy consumption and can be used as a snack, the use of shine and pantone colors are also factors that have been tried to use this product more than Other competitors have a special advantage in the market, in the second design, which is peanut butter, I tried again to show the same character, but with a different location, while relaxing.
- Agency/Creative: Taha Fakouri
- Article Title: Taha Fakouri Creates New Peanut Label Design for Linerso
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Iran
- Market Region: Global
- Project Deliverables: Brand Advertising, Brand Identity, Brand Naming, Brand Redesign, Brand Refinement, Brand World, Branding, Illustration, Industrial Design, Packaging Design, Product Naming, Structural Design
- Format: Bottle, Jar
- Substrate: Glass