The Coffee Cup brand is a local coffee shop that tries to personalize its coffees, based on the fact that this coffee shop decided to pack all the packaging according to the special customers it has and according to the atmosphere of its coffee shop. Design and package the coffees that he buys in bulk based on his brand, and also print his glasses and cups based on these designs.
Proper packaging is able to play the role of a silent seller, the task of packaging in terms of creating a relationship with the customer is to need and persuade the customer to buy.
My job as a designer was to create a creative and new design on a simple, ordinary dish that everyone uses in the market, so it had to be designed to be stunning, but not with the image, but with the specific typography, which In addition to the other designs, it also has something new to say, so I did it!
The cup is round, the thoughts are twisted and formed in a circular motion in the minds. After drinking coffee, coffee helps to form thoughts, so to help the viewers’ minds for the brand to last longer, i used the forms taken from the circle. They have been used to create new textures at certain angles, and to maked the brand more visible, the big brand name is inserted on the product.
Playing with words while talking and drinking coffee is a special pleasure, paying attention to things when drinking coffee and touching cups and holding hands when the hands are on the cup, it feels very special and lasting, and after leaving the coffee shop, seeing each The circular shape reminds us of that time, that friend and that brand, let us always be good and happy.
Memories are often reminiscent of happy life moments, I tried to create a circle and smooth forms, the customer when in a coffee shop environment and seeing these forms will get a good relationship and remain in the memory as a happy memory Stay.
Therefore, the purpose of design Coffee Cup has been to provide new customer-oriented packaging and cups, and to respect the customer’s taste and their satisfaction, both in the designs but also in the taste of coffee, interior decoration, etc., and with Its plans for the future will always be a brand that will stay in the minds.
- Agency/Creative: Taha Fakouri
- Article Title: Taha Fakouri Creates a Coffee Cup Packaging Design
- Organisation/Entity: Freelance, Published Self Promotional Design
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Iran
- Market Region: Asia
- Project Deliverables: Graphic Design, Packaging Design, Product Architecture
- Format: Box, Cup, Jar
- Substrate: Plastic, Pulp Carton, Pulp Paper