La Chula Mango Margarita

Tadam was invited to refresh the packaging design of La Chula, a line of ready-to-drink tequila-based cocktails created by a client seeking to elevate the brand’s shelf presence and perceived quality. The mandate was clear: revisit the original visual direction, enhance cohesion across future flavours, and infuse the packaging with a bold, festive spirit deeply rooted in Mexican culture.

The first product to be launched under this new direction was the Mango Margarita — a bright, juicy flavour that set the tone for the entire range. Our approach was to balance clear flavour communication with vibrant storytelling. At the centre of the design, a hand-drawn mango illustration creates an immediate visual impact and evokes freshness and authenticity.

The colour palette plays a key role in reinforcing both the product’s personality and cultural inspiration. Sunny yellows and rich oranges echo the warmth of tropical fruits and festive summer days, while also helping the can stand out on crowded retail shelves.

To deepen the cultural connection, we integrated a subtle sarape-inspired pattern — referencing the iconic woven textiles of Mexico — at the base of the can. Rendered in pastel tones, this element adds texture and heritage without overwhelming the composition. It’s a quiet homage to Mexican craftsmanship that brings soul to the design.

The final result is a packaging that’s bold, joyful, and unmistakably La Chula. It’s vibrant without being loud, culturally anchored yet modern. It reflects the quality of the product inside while creating strong visual consistency for future flavour extensions.

Above all, it invites consumers to pause, dream, and escape — one refreshing sip at a time.