In Arab culture, sharing food is an act of love and hospitality. It’s never just about the meal—it’s about the people gathered around the table. This is where traditions are honored, connections are deepened, and memories are created. Plates are passed, stories are shared, and a sense of belonging is built. Around the table, food becomes the thread that ties people together, weaving relationships that transcend generations.
This spirit is at the heart of TableThirtyAte, a unique supper club in Oman designed to bring people together. It’s not just about serving great food—it’s about creating a space for meaningful connections and celebrating the beauty of gathering. The brand identity reflects this idea, combining Arabic and English in its design to embrace both local roots and a global outlook.
Every detail of the brand has been designed with intention. The rich shades of pink and red were chosen to evoke warmth, vibrancy, and togetherness. The typography balances traditional and modern influences, mirroring the club’s blend of Arab hospitality with a fresh, innovative twist. The design extends beyond the logo, encompassing merchandise, bespoke illustrations, and an interactive website, all reflecting the brand’s inviting and playful spirit.
TableThirtyAte is more than a dining experience. It’s a celebration of unexpected dishes that spark curiosity, a hub where creatives and food lovers can connect, and a space where strangers leave as friends. This is a place where stories are born, shared, and remembered, capturing the timeless essence of Arab culture while inviting a broader audience to join the table.
By creating a brand identity that feels personal and inclusive, TableThirtyAte becomes a destination for shared moments, creative connections, and unforgettable experiences.
CREDIT
- Agency/Creative: Lana Kourdi
- Article Title: TableThirtyAte’s Supper Club Identity Celebrates Arab Hospitality and Global Connections
- Organisation/Entity: Freelance
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: United Kingdom
- Agency/Creative City: London
- Market Region: Middle East
- Project Deliverables: 2D Design, Brand Design, Illustration, Logo Design, Web Design
- Industry: Food/Beverage
- Keywords: SupperClub Bilingual Design
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Credits:
Graphic Designer: Lana Kourdi
Developer: Abdullah Younis