SYNG is a music studio specializing in recording, editing, mastering and mixing for audio production, and audiovisual post production. With the support of top artists around the world, SYNG provides many services for newbies who find a place to make music and receive feedback from their coaches (Billie Eilish, SZA, Lizzo,…). Moreover, the studio is implementing unusual and on-measure solutions to meet perfect sounds.
Challenge: “Music, Sing & Sync”. The strategy for SYNG bespeaks the brand’s value and their vision. The visual assets have to be clean, modern and long-lasting.
The logo is divided into 3 parts as 3 describing words of brands: Music, Sing & Sync and it also demonstrates music sound waves softly with round shapes. The first circle is “Music ” and when we have the music flow inside our minds, it turns out to be a round shape representing a musicaholic person. Finally, The last 2 round shapes are sticked together which means “Sync”. Music is for everyone and we can be synced together.
The concept is inspired by the buttons of the launchpad and tools from music producing applications, combining with a colorful and modern color palette: Synced Purple, Funky Green, Catchy Pink and Choral White, chosen specifically to appeal to youngsters and convey a sense of vibrancy and playfulness. The combination of these colors adds visual interest and captures the dynamic nature of music/rhythm in sync with artists.
SYNG is here to master your own records with professional progress. Creating songs with global artists step by step.
- Agency/Creative: Khang Pham
- Article Title: SYNG Recording Studio Branding
- Organisation/Entity: Student
- Project Type: Identity
- Project Status: Non Published
- Agency/Creative Country: Vietnam
- Agency/Creative City: Ho Chi Minh City
- Market Region: Global
- Project Deliverables: Brand Design, Brand Identity, Branding, Graphic Design, Identity System
- Industry: Entertainment
- Keywords: music, studio, record, vietnam, identity, branding
Visual Direction: Khang Pham
Designer: Khang Pham, To Uyen