Mar Amar begins with the challenge of finding its brand essence, and through different tools, we gradually discovered every opportunity, dream, and projection of the brand; the answers to what, how, why, and the values of Mar Amar were part of that construction, and after weeks of hard work, living in its environment and interviewing its partners, clients, and collaborators, the essence began to come to us.

Connection, that was its essence, connection with nature, with culture, with tradition, and above all with people. The work didn’t end there, but we were giving a face to that personality, to the soul that was already defined through the logo, a symbol that merges mountains and waves in a pre-Colombian form, illuminated by a sunset sun embracing a heart, symbolizing the passion for culture and carnivals.

The dynamic and cheerful typography of Mar Amar reflects the authenticity of the place, with organic finishes that immerse us in the surrounding nature. The colours orange, blue, and beige evoke the warmth of the Caribbean, the depth of the sea, and the softness of the sand.

In this creative journey, we have woven a graphic system that embraces its essence. From uniforms reflecting joy to a menu celebrating biodiversity and native cuisine, every detail tells a story. Merchandising, with alternative logos and illustrations, becomes an echo of cultural connection.

The signage guides guests with a coherent dialogue with the brand and its tone of voice, and in every corner, our pieces tell the story of a place proud of its roots and embracing diversity.