This rebranding project saw two credit unions relaunch as a bank. Sydney branding agency Percept Brand Design were chosen for the brand naming, visual identity design and roll-out to all collateral for the new brand.
CREDIT
- Agency/Creative: Percept Brand Design
- Article Title: Sydney branding agency, Percept Brand Design, rebrand this Australian bank
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: Australia
- Market Region: Oceania
- Project Deliverables: Brand Advertising, Brand Architecture, Brand Creation, Brand Design, Brand Experience, Brand Guidelines, Brand Identity, Brand Naming, Brand Redesign, Brand Refinement, Brand Rejuvenation, Brand Strategy, Brand World, Branding, Graphic Design, Identity System, Illustration, Product Architecture, Product Naming, Rebranding, Research, Retail Brand Design, Tone of Voice
- Industry: Financial
- Keywords: naming, branding, brand identity, brand identity design, logo design, stationery, website design, marketing, print collateral, digital collateral, digital animation
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
