I created a complete brand identity and product design for Swiss Equilibrium, a wellness brand built around the natural benefits of Lion’s Mane mushroom supplements. This project encompassed every stage of the branding journey: from initial concept development and logo creation to detailed brand guidelines, packaging systems, and digital applications.

The foundation of the identity was a premium, minimalist logo that reflects clarity, balance, and performance—values at the heart of Swiss Equilibrium. I carefully developed a comprehensive brand guideline system, including refined color palettes, consistent typography hierarchies, grid-based layouts, and tone of voice recommendations. These guidelines ensure that the brand can scale consistently across packaging, websites, marketing assets, and investor presentations.

A major focus was on the product packaging and 3D visualization. I designed realistic 3D mockups of supplement bottles that present the brand in a professional, polished manner for e-commerce platforms and advertising. The packaging design balances Swiss-inspired minimalism with organic, earthy tones drawn from nature and wellness culture, reinforcing the authenticity of the supplements. Every detail—from label spacing to capsule visibility—was designed to communicate trust, quality, and scientific credibility.

The identity is not only visually timeless but also strategically adaptable. It works seamlessly across online stores, printed labels, social media campaigns, and investor decks. This versatility ensures that Swiss Equilibrium has the professional foundation to expand into new product lines and international markets without losing consistency.

This project highlights my ability to transform an abstract health concept into a cohesive, scalable brand system. It combines high-level creative strategy with executional precision across supplement label design, natural health product branding, and modern packaging visualization. For startups and wellness companies seeking to stand out in a competitive market, my work on Swiss Equilibrium demonstrates both the creative vision and the technical expertise required to build a strong and trustworthy brand.