“Ofelia is a Brazilian startup which the main product is a water improver. The powder formulated beverage, enriched with minerals and natural flavors, Ophelia makes drinking water tasty and nutritious. With bold and vibrant colors, we have translate the brand personality in geometric and fun elements. Their packaging presents only essential information, emphasizing the strong and unique logo. With the tactile aesthetic, we have created scenarios that represent the mood of each flavor. This imaginary world relates with the edgy brand positioning, where nothing is what it seems.”
CREDIT
- Agency/Creative: Sweety & Co.
- Article Title: Sweety & Co. – Ofélia
- Project Type: Packaging
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
