In the summer of 2019 Sweet Reason approached us with the challenge of evolving the brand we had helped them create from scratch a few years earlier. The CBD beverage market had become incredibly saturated in a short period of time, and while the brand had been enjoying early success as one of the leaders in its category there was a feeling that more could be done proactively to broaden its appeal and increase shelf presence. Sweet Reason 2.0 became an exercise in keeping what was cherished about the brand while finding new ways to amplify itself. The result is a bolder bottle with increased diamond presence, a clearer information hierarchy supported by larger fields of richer complementary colours and a bigger focus on the brand’s surreal botanical illustration style.
CREDIT
- Agency/Creative: Conflict
- Article Title: Sweet Reason CBD-Infused Sparkling Water Packaging Refresh Designed by Conflict
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Canada
- Market Region: North America
- Project Deliverables: Brand Architecture, Brand Creation, Brand Identity, Brand Naming, Brand Strategy, Branding, Identity System, Illustration, Packaging Design, Product Architecture, Product Naming, Research, Tone of Voice
- Format: Bottle
- Substrate: Glass Bottle, Metal, Plastic
