The Project
Same years of experience a new vision. A robust and professional CMMS that will make your maintenance management job easier than ever. That is the promise our client svision makes to their customers. With over 25 years of experience on the market, they know what it takes to craft amazing software.
They also knew that it was time for a facelift for that software so they paired up with our friends at the Husky Job. Who immediately noticed the opportunity for an even more impactful change. That’s where we come in. The challenge was to speak to the existing client base while also broadening their horizon across the industry. To that end, the client agreed to go as far as changing their name. After many discussion-filled workshops, we landed on svision. Why? Smart, Seamless, Supervision = vision.
The Solution
Bold simplicity to convey the confidence from years of experience. That is our key statement to inspire visual communication. We explored many options for the logo, and in the end with a strong, meaning-packed name we chose, a bold word mark, was a clear choice. Modified Geomanist font flows with simplicity and confidence no matter where you place it. This was a collaboration with friends at A Husky’s Job. Who implemented our visuals on the client’s website and used them as inspiration to completely redesign their software! Design has the magic ability to elevate our opinion of a brand and rouse emotions in people. Be it calmness, trust or passion. Design is where art meets business.
CREDIT
- Agency/Creative: Bearly Funny
- Article Title: Svision Brand Identity Transforming Maintenance Management with a Bold and Simple Design by Bearly Funny
- Organisation/Entity: Agency
- Project Type: Graphic
- Project Status: Published
- Agency/Creative Country: Poland
- Agency/Creative City: Warsaw
- Market Region: Europe, North America
- Project Deliverables: Brand Identity, Brand Redesign
- Industry: Technology
- Keywords: CMMS software Maintenance
-
Credits:
Brand Designer: Dominik Korolczuk