The assignment was all about great visual apperance and the storytelling in a well balanced combination. Giving birth to a new brand name that is 100% organic and reusable – all wrapped up in nice graphics. Finding our way around the market of workwear, well knowing that this one was among the first-movers made the storytelling much more interesting: It doesn’t have to be hard work to do business in a smart and sustainable way.
CREDIT
- Agency/Creative: SRPG Designbureau
- Article Title: Sustainable Workwear Made Smarter Without Complicating Things by SRPG Designbureau
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: Denmark
- Market Region: Europe
- Project Deliverables: Brand Creation, Brand Guidelines, Brand Identity, Brand Naming, Branding, Graphic Design, Tone of Voice
- Industry: Manufacturing
- Keywords: Brand development, Visual identity, Type development, Clothing, Hangtags, Necklabels
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
