In a world where everything is rushed, most of us don’t have the time to eat healthily. Nutritious meals usually go hand in hand with high prices, sparse choices and above all, a time-consuming preparation process. By default, people choose the simpler option: fast food and to-go meals. Inna Bajka (A Whole Other Story) brand was created to challenge the firmly-held belief that healthy food is neither tasty nor easy to prepare.

We embarked on a long journey with Inna Bajka to give life to its challenging value proposition. Starting from the name and claim (We Have A Nose For Healthy Food), we went through the brand’s positioning strategy to unfold the brand’s entire story: from its visual identity and packaging to its OOP communication.

Inna Bajka through its ambassadors – brand heroes, communicates in an easy and humorous way the importance of a healthy diet. The brand world is a cheerful and colourful place proving healthy food doesn’t have to be boring, tasteless and full of sacrifice.

In 2020 in line with brand’s philosophy of limiting environmental impact of its products – we designed a paper bag packaging that is fully compostable. It embodies our firm belief that we, as an industry, are responsible for making our planet a cleaner and a better place to live.

Concerning the bags, the shape has been chosen to allow a smart/compact folding after usage. The size of the bag was optimised/reduced to make its supply chain presence more effective, especially comparing to competitive products’ packaging filled with air (to make impression of a bigger capacity). The bag inside is covered by PLA, Polylactic Acid from sugarcane which allows for welding the bag instead of glueing. Wooden clip used in the packaging for non one-time consumption products secures the closing of the bag (contributing to keeping product’s freshness) and eliminates stickers usage.