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Sustainable Packaging Concept for Toothpaste (student)

Sustainable Packaging Concept for Toothpaste (student)

Allan Gomes – Coolpaste

COOLPASTE• Academic project – Federal University of Minas Gerais• Second year (4° semester) – 2011/2The goal of the project was to develop a new concept for the packaging of toothpaste. Sustainable design was the main focus of the project, in which the Colgate brand was used as the object of study. The physical and graphics features of the product were redesigned so that the packaging has less impact on the environment. After an in-depth point-of-sale study, it was detected that the paper box could be eliminated without affecting the integrity of the product. Thus, the final proposal was hanging the product at point-of-sale, in addition to using recyclable and biodegradable materials to improving the environment.

CREDIT

  • Design Agency: Allan Gomes
  • Organisation/Project Type: Student, Non Published Concept Design
  • Article Title: Sustainable Packaging Concept for Toothpaste (student)
  • Brand / Project Name: Coolpaste
  • Project Type: Consumer Brand Creation, Consumer Brand Redesign
  • Strategic Deliverables: Consumer Research / Insight, Consumer Brand Strategy, Consumer Product Brand Architecture
  • Design Deliverables: Consumer Rebranding, Consumer Brand Experience, Consumer Graphic Packaging Design, Consumer Structural Packaging Design
  • Location: Brazil
  • Market Country: Multiple Countries
  • Market Region: Global
  • Product Category: Health & Beauty
  • Consumer Packaging Format: Tube
  • Consumer Substrate / Material: Pulp Paper

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