Embark on a captivating journey with Kumpayu, where pet accessories transcend the ordinary, becoming a canvas of cultural expression. Rooted in the rich tapestry of Peruvian craftsmanship, our brand seamlessly blends sustainability with style, redefining the world of pet fashion.
Every Kumpayu piece is a testament to the hands of skilled Cusco artisans, each intricately crafted item narrating a story of heritage and an unwavering love for our four-legged companions. We go beyond merely dressing pets; Kumpayu is a cultural statement, an exploration of how pet accessories can carry the weight of a narrative.
Our brand strategy is a fusion of cultural richness and a commitment to sustainable living. It goes beyond conventional pet fashion, creating meaningful connections between your furry friends and the vibrant spirit of Peru. At Kumpayu, we invite you to explore a world where pet accessories are more than just adornments; they are carriers of stories, each purchase resonating with cultural depth and a dedication to ethical practices.
Join us in this revolution, where pet accessories are more than just adornments; they are carriers of stories, each purchase resonating with cultural depth and a dedication to ethical practices.
Discover the Kumpayu difference—a brand that believes in the power of cultural storytelling through the unique language of pet fashion. Welcome to a world where every accessory is a piece of art, a connection to tradition, and a step toward sustainable living.
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CREDIT
- Agency/Creative: Mengana Estudio
- Article Title: Sustainable Branding for Umpayu Pets
- Organisation/Entity: In-House
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Peru
- Agency/Creative City: Arequipa
- Market Region: South America
- Project Deliverables: Brand Creation, Brand Design, Brand Identity, Brand Naming, Brand Strategy, Packaging Design
- Industry: Retail
- Keywords: doglover, petstore, conceptstore, SustainablePetStyle, PeruvianCraftedPets, kumpayu, branding pets
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Credits:
Creative Art Director: Pam Estares
Designer: Alvaro Caparo
Portafolio Designer: Maria Fernanda Valencia