It’s in her refuge in the Serra de São Mamede mountains that she finds the inspiration to expand her portfolio in such a creative way.
The concept behind “Procura”, (which means “search”), is her constant search for very old vines that have been abandoned in the mountain range. To age her wine “Foudre”, she ordered a special vat from Alsace. She crafted “Ânfora” in giant clay amphorae that she discovered. For “Side Car”, every year she invites someone to make the wine with her, and “Sem Vergonha” is a wine made in the Burgundy style using Alentejo grape varieties, which is why we depicted the fleur-de-lis. In “Tira o véu”, a biochemical reaction occurred where a layer of yeast appeared on the wine’s surface, preventing contact with air. Seen through a microscope, this layer looks like lace.
To illustrate each wine, we created a visual storytelling through a graphic icon stamped in silver metal on handmade paper. The sophistication of the metallic sheen in contrast with the roughness of the paper, expresses the philosophy of these super-premium wines crafted using ancient methods.
Susana Esteban hails from Galicia but made her reputation as a winemaker in the Douro Valley. Since 2007 she has worked as a consultant for several Alentejo wineries and makes small quantities of hand-crafted, highly expressive wines from old vineyards.
Throughout her career, she managed to accumulate a fair share of awards. In 2012 she managed to receive the award of “Best winemaker of the Year” by Revista dos Vinhos, being the only female winemaker to receive so far such an award.
- Agency/Creative: RitaRivotti®
- Article Title: Susana Esteban by RitaRivotti
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Portugal
- Agency/Creative City: RitaRivotti®
- Market Region: Europe
- Project Deliverables: Packaging Design
- Format: Bottle
- Substrate: Glass Bottle, Pulp Paper
- Industry: Food/Beverage
- Keywords: branding identity; packaging design; wine design
CEO & Creative Director: Rita Rivotti
Creative Director: Pedro Roque