Surú is a beautiful commercial ecosystem, a space conceived in harmony with the environment, the concept of the logo and identity is inspired by the Surú River, in water, experience and life. We have a living place, with movement, a commercial ecosystem that connects with nature. This is why our logo has life, like water, which adapts, constantly transforms and connects to our world. This logo refers to the experience that is lived in nature, metaphorically shows how a river and path, invites us to go and explore a unique and different space.
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CREDIT
- Agency/Creative: Gitanos
- Article Title: Surú is a Beautiful Commercial Ecosystem Designed by Gitanos
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: Costa Rica
- Market Region: Global
- Project Deliverables: Brand Architecture, Brand Creation, Brand Design, Brand Guidelines, Brand Identity, Brand Strategy, Brand World, Branding, Graphic Design, Identity System
- Industry: Real Estate
- Keywords: branding, comercial, experience, identity, brand book, shopping, real state
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