Juice with a taste (and look) to remember

Sad Książęcy juices look so good, you might hesitate to open them—perfectly giftable, especially in their larger wine-style bottles. But trust us, the real magic is inside: naturally sweet, rich in flavor, and made to be savored.

When designing the new packaging, we drew inspiration from the brand guidelines we developed for the brand last year. The result? A harmonious blend of lightness and tradition, featuring a palette of blues, beiges, and burgundy. The minimalist layout, refined typography, and delicate illustrations highlight the purity of the product while adding an air of understated luxury.

To enhance the tactile experience, we incorporated embossed details and hot-stamped accents, giving each bottle an elegant finish that catches the light beautifully. These subtle elements add depth and sophistication, making the bottles as delightful to hold as they are to taste.

The apples used in Sad Książęcy juices are sourced from the Grójec region, known as Europe’s largest orchard. This area has a rich history of fruit cultivation dating back to the 16th century, when Queen Bona established the first orchards. The unique microclimate and fertile soils of Grójec contribute to the exceptional quality and flavor of the apples, characterized by their vibrant blush and balanced acidity.

Whether poured into a glass on a slow morning or shared as a thoughtful gift, Sad Książęcy juices offer an experience that delights the senses. The combination of premium-quality juice and thoughtfully crafted packaging ensures that each bottle is a celebration of tradition, taste, and design.