There is a new concept included within energy drinks, that aims to reduce stress and improve mood. This is known as ‘Brain tonic’, a combination of natural extracts that helps to reduce mental fatigue and acts as a supplement with a mild stimulating effect. Mareven Food’s mission is to introduce this new concept to the Russian market and launch the Actibo brand with four tastes in polyethylene bottles with a shrink sleeve.
The packaging design is inspired by the variations, surges and peaks of intensity reflected in brain activity graphs. This idea is settle on a print made with overlapped triangles that create a set of transparencies that blend with the colour of the product. In this way, the design is intelligently integrated with the product at the bottom, but let it visible at the top of the bottle.The information of each taste is composed by combining vertical and horizontal elements to give rhythm and dynamism to the bottle design on this graphic background.
The design of Actibo range is bold and iconic. In this way, the brand attracts attention and arouses the curiosity of consumers.. The packaging creates a beautiful visual universe that stands out on the shelves and in the different media. The whole range of Actibo is four different products: Tonic with lotus flavour, Tonic with lime flavour, Tonic with barberry flavour and Tonic with apple flavour.
Actibo: Our goal is to create unique, functional and high-tech products. Not only does the constantly accelerating life pace of life of a modern metropolis create the type of consumption, but also the service or product itself: they must comply with the needs of the consumer and be in constant transformation.
Actibo is a brand of always relevant products, combining the care for consumers’ health and a unique functional solution. Brain tonic not only removes thirst and invigorates, but also helps to focus on important tasks. Actibo is based on the principle of moderation. Relatively low levels of caffeine don’t push you to the upper limits, just a boost, which is often exactly what is needed. Lemon juice and vitamins to keep you toned. We only use high quality natural ingredients from Germany and natural water. Turn your brain on.
- Agency/Creative: Supperstudio
- Article Title: Supperstudio Designs Actibo Brain Tonic Energy Drinks
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Spain
- Market Region: Global
- Project Deliverables: Brand Architecture, Brand Identity, Brand World, Branding, Graphic Design, Industrial Design, Packaging Design, Product Architecture, Research, Structural Design, Tone of Voice
- Format: Sleeve
- Substrate: Plastic