Market Situation: There are many brands of honey product in Thailand market. With the very competitive market, most brands claim of its high quality honey while in the fact it is not.
The Package Design: Honey product market is full of many package designs. We have to realise our brand identity that is able to deliver its specific advantage. Supha Bee Farm is one of the two main honey producers in Thailand which has its own bee farms with rearing and breeding bees facilities. The outstanding product is 100% real pure honey which its package is specially designed and inspired by the structure of beehive frame.
The paper honeycomb is used together with the wooden box to emphasize the feeling that the honey bottle inside is virtually from the beehive.
The SB logo which stands for Supha Bee Farm is designed simply to make it look similar to a bee.
CREDIT
- Agency/Creative: Prompt Design
- Article Title: Supha Bee Farm Honey Packaging Design by Prompt Design
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Thailand
- Market Region: Asia
- Project Deliverables: Brand Creation, Brand Strategy, Brand World, Branding, Packaging Design, Product Architecture, Research, Structural Design
- Format: Box
- Substrate: Wood
- Keywords: WBDS Agency Design Awards 2020/21
