Supermercados Santa María and the creative minds at BBA Ecuador have unlocked a unique seasonal insight: everyone, even iconic monsters, needs something from Supermercados Santa María! Inspired by this playful idea, the campaign captures some of Halloween’s most iconic creatures browsing the aisles and filling their carts with essential products. From Dracula to Frankenstein, these familiar faces from the world of horror show a humorous side as they pick up their favorites, highlighting how Santa María is the go-to choice—even for the supernatural.

In a series of visually compelling ads, each monster is featured with their signature styles, engaging with everyday products that add an unexpected twist to their frightening personas. Whether it’s the Mummy grabbing extra rolls of bandages or a werewolf stocking up on grooming essentials, the campaign showcases the supermarket as a welcoming and versatile destination for all kinds of shoppers—even the most unconventional ones! This original approach to Halloween advertising not only taps into the humor of seeing legendary characters in mundane situations but also underscores the brand’s accessibility and appeal to all.

Titled “Ready for Halloween,” this campaign was launched in Ecuador in October 2024, crafted for Supermercados Santa María by the innovative team at BBA Ecuador. With creative direction by Bryan Recalde, the campaign reflects the agency’s commitment to impactful and entertaining storytelling. Viewers are invited to see the playful side of their Halloween shopping experience and to imagine the creatures of the night stocking up on essentials just like everyone else. This captivating campaign, celebrating the spirit of Halloween with a twist of humor and relatability, can be viewed in full detail on Behance: Santa María – Ready for Halloween.