Superior is a retail apparel brand that offers comfortable clothing. Sophisticated and contemporary clothing brand. They produce high quality timeless wearable garments. They craft comfortable apparel pieces that have a sophisticated color palette through high-quality materials and exceptional craftsmanship. They offer size customisation for their customers and in that way they help their customers feel comfortable wearing clothes that fit them.
Superior is extremely comfortable and well made. They have a wide variety of different items such as jackets, sweaters, shorts, t-shirts, and sweatpants designed in simple pieces in primarily muted tones.
Creative concept: The Superior logo is a stylish and sleek custom-designed logotype. The logo is all in the upper case which makes the logo look modern and unique. The letters of the inscription are placed very close to each other but do not touch the neighbor’s borders. The logotype is in a monochrome palette. The medium thickness of the lettering has distinct lines that look great in black color, which adds strength and reliability to the brand.
The letters of the logotype, “P” and “R”, have unique forms. It creates an impression of comfort, flow, and movement, as well as the brand’s progressive thinking. Superior’s brand statement is its innovative approach, comfortable products, and its customer as the main value. Its logo reflects the brand’s stability and good quality services, evoking a sense of trust and comfort.
This is a timeless design, full of finesse and sophistication, and reflects the brand’s vision for a younger audience and the future of fashion.
- Agency/Creative: logocorner
- Article Title: Superior Visual Branding Concept by logocorner
- Organisation/Entity: Freelance
- Project Type: Identity
- Project Status: Non Published
- Agency/Creative Country: Philippines
- Agency/Creative City: logocorner
- Market Region: Asia, Middle East, Global
- Project Deliverables: Art Direction, Brand Design, Brand Identity, Graphic Design, Interaction Design, Logo Design
- Industry: Fashion, Retail
- Keywords: fashion, streetwear, branding, visual branding, logo design, logotype, graphic design,
Designer: Kit Lim