Often, when deciding on a fresh-smelling house, we are faced with a choice: effective, but intensive cleaning products or natural, but ineffective house cleaning preparations.

Is it possible to restore order in your home in a natural and fun way?

With this question, Super-Pharm approached us with a need to launch a new range of their ecological and natural cleaning products. The core idea was based on the assumption that cleaning products shouldn’t be too serious, boring, or formal. Instead, we had a green light to create something colorful, vibrant and fun! We approached this by creating a series of colorful and witty illustrations loosely referring to specific products or their fragrances. The eco-friendliness and naturalness of the products were another important element of communication for this series of products. Sunday Eco cleaning products contain 100% biodegradable cleaning ingredients and are additionally free of phosphates and artificial dyes. We focused on honest and clear message and appropriate communication of the extent to which the product is actually ecological & natural.

We used a whimsical, lively style. We also depicted some poses or situations not related to dull chores but rather to fun time, relaxation and cool stuff! Furthermore, we selected a beautiful color palette, blended it perfectly with illustrations, and made sure that the entire product range looked stunning when shown together. As a result, we achieved a beautiful and easily approachable range of products that are pleasantly surprising on a market shelf.