Supay is a high quality Peruvian oil, made from cold pressed chili seeds. Supay is a unique product in its category, aimed at increasingly demanding consumers that are constantly looking for new aromas and flavors.
To develop Supay’s graphic identity and packaging, we mainly use organic lines that represent the origin of the oil and transmit the essence of its quality. Therefore, it is possible to appreciate in the design, the predominance of black color in contrast to metallic applications, as well as the use of elements such as seeds and the chili pepper body to refer to the origin and the characteristic spicy flavor, represented as flames of fire.
CREDIT
- Agency/Creative: CHAMAN Agency
- Article Title: SUPAY packaging design for a Peruvian chili oil
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Peru
- Market Region: South America
- Project Deliverables: Brand Creation, Brand Identity, Brand Strategy, Brand World, Branding, Graphic Design, Packaging Design
- Format: Bottle
- Substrate: Glass Bottle
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
