Suntory Pepsico Vietnam Beverage is one of the leading companies in the beverage industry in Vietnam. In 2022, GudLag is honored to accompany SPVB to create their new identity with the concept “Unleash Your Spirit”.

GudLag Creative decided to use bubbles images, which are constantly rising, as a visual identity. The image was inspired by gas when opening a fizzy beverage. That is the first thing the consumer can see and feel. It’s strong, tight and spreadable. This also represents the spiritual values of the Suntory Pepsico generation.

Fizzy Gas has developed a distinct visual identity that helps to communicate their brand values and create a unified experience across all platforms. The primary brand color is a vibrant blue, which is used to create a sense of energy, youthfulness, and a fun atmosphere. In addition to the brand color, a bold sans-serif typeface is used to communicate the company’s modern approach, while a rounded logo design conveys a feeling of playfulness and friendliness. Further, a playful pattern is used to reflect the company’s light-hearted approach to business. All of these design elements work together to create a cohesive visual identity that communicates Fizzy Gas’s brand values. This visual identity is used across all of the company’s platforms, from its website and social media channels to its logo and print materials. As a result, this helps to create a memorable connection between the company and its customers.

Besides, we have produced a set of publications upon the main leading visual “Unleash Your Spirit” for internal circulation in Vietnam.