Numa Nutrimakon is a pharmaceutical company that is aimed at making young generations healthier by providing high-quality medical support, including pills that contain Calcium and D3 vitamins. We tightly cooperate with Numa in this mission and help the brand with our design approaches, visual solutions and marketing support.
So this time, when we got a task to design a packaging for Numa’s another medicine, we as always tried to make it both original and effective. At this time, our product was made for kids, who suffer calcium and D3 vitamins deficiency. These pills make children’s bones stronger, that is why we chose Bonny as a naming of the product.
The choice of the color of the product also was not random — we questioned ourselves, what is the main source of D3 for people? Surely, it was the sunlight, which is bright yellow: just as Bonny pills packaging.
Moreover, we also wanted to make the product close and beloved by its target audience — kids. So, we decided to design a special character, which could attract and inspire kids. As a result, we made up a colorful gummy bear (mainly because the pills are made in the form of marmalade bears).
But our bear is not simple, just the others, it has superpowers — purple lightning, and he also wears a mask. It makes our mascot a hero for kids, a hero that can heal them from different diseases, strengthen their bones and support their immune system.
All in all, our solution for Numa Nutrimakon’s new product presented the brand a new character that can be developed in other communication channels and made Bonny a stand-out product in pharmacies of Uzbekistan.
CREDIT
- Agency/Creative: Minim
- Article Title: Sunny Packaging Design for Bonny Pills
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Uzbekistan
- Agency/Creative City: Tashkent
- Market Region: Middle East
- Project Deliverables: Character Design, Packaging Design
- Format: Cup
- Substrate: Plastic
- Industry: Pharmaceutical
- Keywords: Minim, Brand, Design, Packaging, Bonny, Numa, Uzbekistan
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Credits:
Project Manager: Lazizkhuja Sharipov
Art Director: Abbos Sharifzoda
Art Director: Sardor Jurabaev
Motion Designer: Tokhir Tuygunov
Illustrator: Hayitvoev Sirojiddin
Senior Graphic Designer: Madraimov Anvar
Motion Designer: Raimov Akrom
Graphic Designer: Eshmatov Shakhzod
Graphic Designer: Tulaganova Marifatkhon
