Suite 437 is a premium subscription coffee company for the ambitious. The brand concept originated in the intense and direct confidence of Italian fashion brands, and their signature theme: sprezzatura.

A term that’s recently become popular in the fashion world, sprezzatura is the art of making effort seem effortless.

Products were named after characters from Baldassare’s sixteenth-century Book of the Courtier, where the concept of sprezzatura originated.

The book lists key personalities who influenced and impacted the early Italian Renaissance period. Select courtiers were given a coffee that matched their personality.

Supporting copy further linked key moods, the product name, and outcomes for an ambitious customer, such as focusing, negotiating, cultivating confidence; all key themes that link back to the ambitious, “get it done” attitude of the Suite 437 crowd.

Channelling the heart of Italian fashion, Studio Otherness developed a modern interpretation of Milanese Art Deco with black-on-black detailing and gold accents to frame the coffee’s personalities.

Each product carries a slightly different name and typographic personality, while other typographic details and frames unify the varieties.

From the jazzy and flowing Bembo, to the classic fashion look of Didot, each coffee blend is given its own space to command attention.

Studio Otherness took advantage of the softer, matte black found in common coffee pouches to create a tone-on-tone experience, rewarding the viewer from a distance and up close.

A unifying circular centre element, framed in glossy black foil, helps center each name and label, alongside a strong frame and ornament design.

Helvetica Neue (in condensed and regular versions) are used for the supporting text. The clean and timeless typography steps back and lets the personalities of the blends shine.

The shipping box is finished with similar details, including hairline thin art deco patterns, found on the sides of the coffee bags as well.