Camila Cardeñosa and Arutza Rico Onzaga designed this Jewelry Brand with rich narrative elements with the objective of making it appeal to a broad and worldwide audience. While they were looking for the name of the brand, two elements stood out in their conversations with Ana Patricia Espinosa, the founder and designer of the brand. The designers discovered that from the different countries in which Ana Patricia has lived in, France it’s the one she recalls the most. They worked with these two elements in choosing the brand’s name, AnaLur, as Lur originates from allure, a word that combines two sounds, two beautiful cultures.
Each letter of the logo was tailor made. Working on the timeless Bodoni typeface structure,
the designers designed each character with delicate details. They also chose the moon as the central element for the brand’s narrative. The moon can be seen on the Brand’s icon, pattern, as on a few jewelry pieces of Ana Patricia Jewelry collections.

The remaining elements of the graphic design are simple but at the same time elegant. The colour palete is one of the main elements for AnaLur. The designers spent many weeks looking for different options, until they got the perfect one which evoques the charm and mystery of the night. Omar, the printer, helped them to get the colour the designer were dreaming on. These aspects can be perceived on the paper bag, with a blue colour and silver shades. The tags were the jewelry pieces are exhibit and are used to deliver to the clients were made in elegant cotton paper and embossed with the logo. These tags have a gold foil around the borders, which make the collateral piece, an object full of finesse. Finally, Camila and Arutza designed the brand’s catalogue and different digital pieces of communication that were used on AnaLur’s Instagram account.

Quoting Carolina Herrera: “Style is subtle and show ups in every small detail” The designers strongly belive that the brand is full of small details that reflects the style that the jewelry pieces have.