Brief
Belkraft, the biggest textiles and vinyl films supplier for furniture manufacturers, underwent the process of repositioning and required an identity update. The task of Fabula Branding was to develop a new logo adaptable to different product categories and to create a comprehensive corporate style.
Solution
The logo developed by the team consists of a fixed lettering part and a dynamic graphic part that changes depending on the category. The image is based on rhythmical curved lines that are associated with fabric.
The adaptable black and white corporate style of a reference to the fashion industry and can be easily used to brand any kind of media. A logo book developed by Fabula Branding will support future use of the identity.
CREDIT
- Agency/Creative: Fabula Branding
- Article Title: Style and Textile: Corporate Identity for Belkraft by Fabula Branding
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: Belarus
- Market Region: Europe
- Project Deliverables: Brand Guidelines, Brand Identity, Branding, Graphic Design, Identity System, Research
- Industry: Manufacturing
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
