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Sturios Brand and Packaging Identity by Lacía

Sturios Brand and Packaging Identity by Lacía

In the world of caviar, exclusiveness and elegance are recognised as paramount. When we began working with Sturios, we set ourselves a clear goal: differentiate the brand from its competitors through a highly unique, authentic and memorable concept. We aimed at going beyond the traditional rules of this segment, so that to present a brand with a different style, conveying the personality of its founder, a bold and visionary entrepreneur.

When designing this brand identity, we drew upon the aesthetic of the roaring 1920s, when caviar became a symbol of status and prestige. Consequently, we created a unique element, with many possible readings, for this brand: a sturgeon, which is the source of this product; an eye, symbolising a company in the pursuit of the best caviar worldwide; and finally, the Nazar, an eye-shaped amulet believed to bring good fortune and luck in many cultures.

CREDIT

  • Design Agency: lacía Packaging Design
  • Organisation/Project Type: Agency, Published Commercial Design
  • Article Title: Sturios Brand and Packaging Identity by Lacía
  • Brand / Project Name: Sturios
  • Strategic Deliverables: Brand Architecture, Tone of Voice
  • Design Deliverables: Packaging Design, Brand Identity
  • Location: Spain
  • Market Country: Spain
  • Market Region: Global
  • Product Category: Condiments
  • Consumer Packaging Format: Tin
  • Consumer Substrate / Material: Metal

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