Stupa Creative Studio Are Behind the New Brand Identity and Packaging Design for Unifix
We are independent Creative and Consulting Studio based in Prizren focused on Strategy to help brands develop through Design and Communication.
Our basic idea was to develop a new brand for the Kosovo marketplace , where the clients, two brothers who collaborates together have come with the name of the brand Unifix , during the process of creating the brand we find that the target of the company was the home builders. For this reason we create a logotype which is clean and catch the eye easily , while looking for a simple logotype at the same time. Also we create a slogan “Kualitet i garantuar” which mean “Quality guarantees”.
Colours of the brand demonstrate the power and the work they do in the best way possible. Considering the concurrence in Kosovo, we looked to set ourselves apart , that’s why we create a symbol which is connected with the work of the company. The beauty of the symbol is that in the negative space we can see the shovel. After the development of the brand we also create three packaging for Unifix products. The concept of packaging was to keep the reputation of the brand , and we looked for a simple design which is accessible for all customers. To catch the eye even more easily , and to sell more products we duplicate the logotype at the left side of the bag , that is also useful because customers will remember more easily the name of the brand Unifix. The three sorts of package are exactly the same concept, the only difference is the color on every package . The colors use are deep yellow, grey, and red, every color is equal with a different product. This three colors are the Brand Color Palette. This project was really good and enriching for our Stupa creative studio , because this factory is opening soon , to conclude we are young designers and very passionate about the creation of the Brand from the scratch , that gives us a lot of motivation and a lot of experiences for our future carrier. The Unifix brand has also charge us to maintain the marketing and the strategy communication of their company.
- Agency/Creative: Stupa Creative Studio
- Project Type: Packaging
- Organisation / Project Status: Agency, Published Commercial Design
- Location: Albania
- Article Title: Stupa Creative Studio Are Behind the New Brand Identity and Packaging Design for Unifix
- Market Region: Europe
- Project Deliverables: Branding, Packaging Design, Product Naming
- Format: Bag, Pouch
- Substrate: Pulp Paper